Under the theme of "exchange, mutual learning and harmonious co-development", the Asian Culture and Tourism Exhibition features themed exhibitions, cultural performances, culture and tourism forums, trade talks about culture and tourism products, world heritage image exhibitions and the promotion of guest-of-honour countries and themed cities.

It will present the development trends of culture and tourism in China and countries across Asia, and showcase Asian cultures and the harmonious co-development of the cultural tourism industry in China and Asian countries.

During the exhibition, Asian Travel Operators Conference, Promotion of Culture and Tourism in China, Asian World Heritage Image Exhibition and other events will also be held.